The marketing strategy of Oxyglobin - Free Essay Example

Sample details Pages: 2 Words: 598 Downloads: 1 Date added: 2017/09/17 Category Finance Essay Type Argumentative essay Tags: Financial Analysis Essay Did you like this example? How best to exploit the opportunity presented by Oxyglobin without jeopardizing the potential of Hemopure is a tough problem for Biopure’s executive. According to the financial analysis, it is suggested that Biopure begin to sell Oxyglobin at $150 per unit to emergency care practice at the Veterinary Blood Market and have its own distribution network. This will make a profit of $5 million at first year and $17 million thereafter. The steadfast income will consolidate Biopure’s financial structure and enhance the competiveness of Hemopure. The potential annual values are $794 $135 million for Hemopure Oxyglobin respectively. The human blood substitutes market would be monopoly if only Hemopure released, so the Oxyglobin influence could be omitted. Otherwise, if competitors with similar selling price appear, production cost and capacity will dominate the market share. Unfortunately, the residual capital without launching Oxyglobin can not meet the cost requir ement of a new production line. Therefore, launching Oxyglobin is a support rather than a threat. The marketing strategy of Oxyglobin will be mentioned below. First, Biopure has to concentrate on the emergency care market instead of primary care market since the research shows relatively higher gross revenue in emergency care practices despite the rare 5% frequency. In addition, the annual requirement of blood transfusion in emergency care practices is approximately 900,900 units, which exceed 300,000 units – the capacity of Oxyglobin. In other words, the whole Oxyglobin can be successfully sold out because of the deficit blood supply. Furthermore, pet owners are more willing to pay for emergency care than pay for primary care. Therefore, Biopure can only focus its target on emergency care practices market in the initial stage. Second, $150 per unit is a proper price for Oxyglobin because of the results offered by the pet owners’ and veterinarians’ surveys . The results indicated that $150 and $300 per unit are willingly accepted by veterinarian and pet owner when most clients face critical cases. Aside from that, a pet owner will pay $130 to $170 per unit in a typical emergency care practice under the â€Å"donor animal† system. Oxyglobin at $150 can motivate clients easily and show profitable. Third, Biopure can set up a brand called â€Å"Pure Blood Bank† in charge of the product distribution. After comparing the distribution cost between independent distributors and manufacturer direct, Biopure can find manufacturer direct are more attractive. Those independent distributors will charge Oxyglobin at $150 as less-established product for $45 per unit. The cost of Biopure’s own network, however, is estimated to be $10 to $15 per unit to physically distribute Oxyglobin. The difference between costs for training the sales reps every year and those for maintaining its own sales force is subtly nuanced $2 milli on per year. Even more, â€Å"Pure Blood Bank† is planned to entry human blood market when Hemopure is going to debut. Fourth, promotion and education of Oxyglobin to veterinarians at trade publications and trade shows are necessary. Biopure sales reps also provide the training to veterinarians when they distribute Oxyglobin. In addition, not only at veterinary hospitals but also at pet’s product retailers, Oxyglobin are going to be advertised to introduce the advantages to pet owners. The annual promotional fee is estimated to be 6 million. To forecast the revenue, Biopure can gain about $45 million annually before Hemopure releases, as long as Oxyglobin are sold out due to the strong demand. The estimated profit of Oxyglobin will be $17 million although it is hard to reach at first year and expected to emerge from the next year. Since Biopure has the uncertainty of FDA approval to Hemopure and the manifest competitors, strengthening the capital venture by increasi ng earning and possessing a steady income is inevitable. Don’t waste time! Our writers will create an original "The marketing strategy of Oxyglobin" essay for you Create order

Into the Wild, by Jon Krakauer - 1848 Words

Into the Wild, written by Jon Krakauer, is the story of a young man named Christopher Johnson McCandless who ventured off to Alaska and tried to survive in the wild. McCandless grew up in Annandale, Virginia where he attended school and made very good grades, rarely bringing home anything below an A. His father, Walt worked for NASA for a little while, before starting his own business with Chris’s mother, Billie, out of their own home. They worked hard and for long hours to get the business up and running and it finally paid off. The McCandless family was wealthy, but had many emotional problems. After graduating from Emory University in 1990, Chris McCandless donated twenty-four thousand dollars from his savings account to charity,†¦show more content†¦He had hinted to his parents that he would be heading off on an adventure, but promised that he would visit them first. He never visited; Chris’s graduation was the last time his parents had seen or even heard f rom him. Walt and Billie McCandless were devastated. They hired a private investigator, but had no luck. The author, Jon Krakauer, explains that Billie never left home without leaving a note on the door for Chris in case he returned (Krakauer 125). Billie even says, â€Å"Whenever we were out driving and saw a hitchhiker, if he looked anything like Chris, we’d turn around and circle back† (Krakauer 125). She also admits that night time was the worst and that when it was stormy outside she would wonder, â€Å"Where is he? Is he warm? Is he hurt? Is he lonely? Is he OK?† (Krakauer 125). She would even have nightmares about her son calling for her help (Krakauer 126). This can be unimaginable for any parent. Not knowing where one’s child is could be extremely depressing and could be unhealthy. Chris did not realize how fortunate he was to have a family who loved him dearly and provided shelter and food for him. Another example of this is the fact that Chri s changed his name to Alexander Supertramp. His parents gave him his birth name and by changing that, it was like he was no longer a part of them. This could be a stab in the back for most parents. When he left his farewell note for whoever should find him, he did not mention his parents at all. ChrisShow MoreRelatedInto the Wild by Jon Krakauer563 Words   |  2 PagesJon Krakauer presents Into The Wild a tragic tale of a young ambitious man who is motivated to go into the wilderness and discover his true identity.Jon krakauer conveys many messages to his readers through Chris McCandless, and his messages often offer a warning to society.we will furture idenitfy how the author delievers the warning to society and what effect it can have upon society today.Three of the very important messages he empatizes on are the societies influence on people,the essence ofRead MoreThe Wild By Jon Krakauer1096 Words   |  5 PagesAllyssa Mikes July 2012 Into the Wild Mr. Fertmann Throughout the non-fictional novel Into the Wild, the author Jon Krakauer catches the reader’s interest early on in the book. Krakauer takes us on a journey, telling the story of young Chris McCandless’ adventures after abandoning everything he owned. Krakauer fully emerged himself into the study of McCandless’ life’s adventures and soon developed a deep understanding of who he was and how he impacted to world. Krakauer connected with McCandless in anRead MoreInto The Wild By Jon Krakauer946 Words   |  4 Pagescompelling novel â€Å"Into The Wild† by Jon Krakauer the character and intelligence of the youth in men is questioned. Through the pieced together 200 page novel we are introduced to Christopher Johnson McCandless also known as â€Å"Alex Supertramp†. A ripe 24 years of age he chose to question our reality and his meaning of life that is given to us by hitchhiking across America to the Alaskan wilderness, where after four months in the last frontier he is found dead. Krakauer throughout the novel shows thatRead MoreInto The Wild By Jon Krakauer1330 Words   |  6 Pagesshared.† - Jon Krakauer Into the wild. Jon Krakauer, the author of Into the Wild told the story of Chris McCandless. Chris escaped reality and went to go live off the land in Alaska, hoping to live a simpler life. In the novel, Into the Wild by Jon Krakauer, Chris McCandless shared a similar philosophy with Jack London, as they both have a strong passion for Alaska, they both appreciated they beauty of nature, and both wanted to be reborn. In the novel, Into the Wild by Jon Krakauer, Chris McCandlessRead MoreInto The Wild By Jon Krakauer1349 Words   |  6 PagesSummary Into the Wild by Jon Krakauer is a true story about Chris McCandless who is found dead in the Alaskan wild during September 1992. After discovering that his father had a secret secondary family when Chris was young, Chris pushes away his friends and family and eventually isolates himself. He obtains $25,000 from his parents by lying about attending law school and drives away from home, deserting his real name. He later leaves his car in Georgia after an engine breakdown due to rain damageRead MoreThe Wild By Jon Krakauer1522 Words   |  7 Pagesvictories.† (Richard M. Nixon). In his investigative biography, Into the Wild, Jon Krakauer, expresses that even though young people can be ignorant and take treacherous risks, these can be used as knowledge enhancers and can be life changers. Krakauer gives us insight by giving examples of what risk really are, how people take them, and how it actually affects those people. Throughout the whole book there are instances where krakauer uses real life examples of things that have happened where people haveRead MoreInto The Wild By Jon Krakauer Essay1237 Words   |  5 Pages Jon Krakauer s novel â€Å"Into the wild†, Is a story about a young man named Christopher McCandless or â€Å"Alex Supertramp† who went on a self discovering odyssey in which he had traveled around the U.S. The story surrounds Chris and his travels and what he had done at the time, leading to his death in August 1992. Thus the story takes a direction in the viewpoints of the people Alex has come across through in his travels. It speaks about what he had done at the time of his journey before he hadRead MoreInto The Wild By Jon Krakauer1013 Words   |  5 Pages Into the Wild, by Jon Krakauer, narrates the life of adventurer and free spirit Christopher McCandless, who died August 1992 in the Alaskan wilderness; however, his journey still remains relevant in today’s pop culture due to the unresolved controversy of whether he is a saintly role model or hubristic fool. Krakauer openly states that he â€Å"won’t claim to be an impartial biographer† (Author’s Note) due to the parallels he struck with McCandless, and provides a more idealistic approach to the biographyRead MoreInto the Wild by Jon Krakauer1516 Words   |  7 PagesRosselini, John Waterman and Carl McCunn. They all went to Alaska, just like Chris and died. After that Chris continued to canoe and got caught by the US officers when he was trying to get back into the US from Mexico. So he spent a night in jail. Krakauer then compared Chris to Everett Reuss. They both changed their names and they both disappeared. Chris applied for an ID as Alex Supertramp and found a job in Los Angeles. New York Times published about Alex’s death. Jim Gallien and Wayne WesterbergRead MoreInto the Wild: by Jon Krakauer1186 Words   |  5 Pagessense Krakauers natural liking for McCandless. He was sympathetic to McCandless, based on Krakauers sense of a shared experience in their youth and up until McCandless eventual death and Krakauers perceived near death experience on the Devils Thumb. I believe the author’s main point and perspective was formed from his own experience and relationship with his father. While the situations were basically reversed with Chris not approving of his father and Lewis Krakauer disappointed in Jon for not

Capstone Project Guidelines Free Essays

Format Papers must take the following format: * A4 paper (21 cm wide and 29 cm long) * 1. 5 cm for the left hand margin while 1 cm for the rest of the margins * Times New Roman, 12 point pitch, Align Justified * Double Spacing * Minimum length of 15 pages and maximum of 50 pages including figures, appendices and references * Leave a blank line between paragraphs but do not indent * Include page numbers at the upper right * Do not print anything in header or footer . 2 Structure Chapter titles must be centered in bold capitals. We will write a custom essay sample on Capstone Project Guidelines or any similar topic only for you Order Now Following the information given in Executive Summary, it must not exceed 200 words. The main body of the paper will start at the page after the Table of Contents. It will be divided into chapters and sections (OPTIONAL). Sections should be numbered using two digits and their title typed in bold typeface (E. g. 1. 3 Validation). A blank line must be left before each title except the new pages. All text must start at the left hand margin where new paragraphs should not be indented. 2 The order of the paper is as follows: 1. The chapters of the main body of text should follow the format as indicated above. 2. The ACKNOWLEDGMENT(if required) and EXECUTIVE SUMMARY (titled centered and in bold capital typeface) 3. The REFERENCES and APPENDICES (titled centered and in bold capital typeface) 1. 3 Table and Figures * In general tables and figures should be on the page where they are referred. Do not place them altogether at the end of the manuscript. Also, tables and figures should be numbered consecutively and should have informative titles, which make the data understandable without referring to the text. For caption use 10 pt, Times New Roman, centered. Tables must be numbered sequentially and have a self explanatory title centered over the table. If a table is taken from a source, proper citation must be given otherwise it is considered as yours.* Figures must be drawn using a good quality software, NOT SIMPLY SCANNED; must be numbered sequentially and have a self explanatory title centered under the figure. All figures must be drawn properly and can be seen even without enlargement or reduction. Photographs must be of good quality. If a figure is taken from a source, proper citation must be given otherwise it is considered as yours. Use footnotes carefully and place it on the lower right bottom on the page on which they are referred. Use Times New Roman, 8 point type, single spaced. 3 Table 1. Caption of table should be justified, with information understandable without reference to the text. Items| A| B| C| 1| 20| 23| 12| 2| 21| 24| 23| 3| 22| 12| 51| Figure 1. Caption of figure should be justified, with information understandable without reference to the text. 1. 4 Reports The Capstone Project final report must have the following: INTRODUCTION Project Context: What is interesting, valuable or original in this project?Purpose and Description: What is this project and why do we need this project? Objectives: Should be measurable using the result of this project. 4 Scope and Limitation: This will set your boundaries for the project. Scope deals with what your project can do, while limitation deals with what your project can’t do. REVIEW OF RELATED LITERATURE: This part will explain recent research that will support the project’s research. It will not showcase what other researchers have done. METHODOLOGY Requirements Analysis: This part will discuss the requirements set by the client (user of the system/website/network).Use Case Diagram and Narrative (O/Information System), Entity Relationship Diagram, Data Dictionary and other necessary data will be discussed to elaborate the requirements. Design of Software, Systems, and/or Processes: After setting the requirements, the student should discuss the design of their projects either it is a software, system and/or processes. Network Floor Layout (Network Design and Implementation), Routing Table (Network Design and Implementation), Context Diagram (if applicable), Data Flow Diagram (if applicable), Functional Partitioning (if applicable) and other necessary data should be illustrated and discussed. Description of the Prototype: In this part, how model is used in the project will be discussed. For Online/Information Systems, software life cycle such as Water Fall Model, Rapid Prototyping Model, Spiral Model, etc. For Websites, Joomla and/or other open source. For Network Design and Implementation, network type/classification, architecture and other necessary data will be illustrated and discussed. Development and Testing: This part will confer the turn of events during the development and testing of the system and/or proce ss. Bugs, errors, other constraints and solutions to these problems should be discussed. Implementation Plan (if applicable): A schedule both agreed by the client and the student/researcher must be planned and illustrated using a Gantt Chart. A detailed discussion on implementation schedule should be highlighted on this part. Implementation Results (if applicable): A discussion on the results during implementation, bugs, errors and other constraints experienced. Solutions to these problems should also be discussed. 6RESULTS AND DISCUSSION: This will discuss the project’s result and Analysis Report. CONCLUSION: Refer to page 14 RECOMMENDATION: Refer to page 15 1. 5 Reference Ensure that the references cited in the text are also present in the reference list and vice versa. In the body of the documents are referred by author’s surname with the year of publication in parenthesis. If the quotation itself is in parenthesis, the year of publication is separated by comma. If the reference has more than two authors, only the surname and initials of the first author followed by et al. n italics will appear in the body of the text. The citation should appear in the text as the author(s) last name(s) followed by the year of publication in bracket, e. g. Cortez et al. (1996), Heng et al (2007), Cortez and Muin (2008), Cortez and Saadat (2008), and Cortez (2002). To complete the paper, references must be given alphabetically by author’s surname including surname(s) and initial of author(s), separated by comma, year of publication in parenthesis, title of paper, title and volume of the journal in bold typeface, and first and last pages.In case of books, the title of the book must be in bold typeface, the first letter is capitalized; the publisher and the city/town of publication must be indicated. 7 Unpublished results and personal communications should not be in the reference list, but may be mentioned in the text. Citation of a reference as ‘in press’ implies that the item has been accepted for publication. A list of reference should be given at the end of the text in alphabetical order of first author’s last names and then further sorted chronologically if necessary. More than one reference from the same author(s) in the same year must be identified by the letters â€Å"a†, â€Å"b†, â€Å"c†, etc. , placed after the year of publication Citing and listing of web references. As a minimum, the full URL should be given. Any further information, if known (author names, dates, reference to a source publication, etc. ), should also be given. Web references can be listed separately (e. g. , after the reference list) under a different heading if desired, or can be included in the reference list. For anonymous reports and standards, alphabetize by the issuing institution.The reference list must be summarized at the end of the main text. Make sure reference information is complete and accurate in the following order: last names and initials of all authors; year of publication; title of paper, report, or book chapter; title of book or periodical; volume and issue numbers; name and location of publisher (for books), name and location of publisher or sponsor (for proceedings); and inclusive page numbers. 8 The following examples present some of the most typical cases of referencing at the end of the paper; please follow them as strictly as possible. ) How to cite Capstone Project Guidelines, Papers